Ironic retail therapy for bored web browsers

There are so many strange ideas on the Internet.
It is beautiful but can be daunting too.
I just came across this site from Julian
Another interesting concept - I thought it is such an unusual but genius way to sell clothes.
Find a funny photo and get products that fit the look.
Pure web genius.
I like how the hipster look can come from so many different references in pop culture.
Ironic photos meets retail = CASH CASH CASH!
if you got the need to SHOP for your NEXT nerd chic look - look no further than Nerd boyfriend.